To Tim Tucker and then  to the rest of the crowd:
 A sincere thanks for your posting , it's exactly the response I was  hoping 
for.
"And ain't it the truth!"
I'm a new guy on the beekeeping block but with an education many years ago  
in chemistry and having spent years in manufacturing and also marketing those  
products.
There's this age old question in industry. Do we produce the product and  
then try to sell it, or do we go out and get the orders and then fill them.  
Honey is an industry.
I recognized that those involved with honey had the same dilema. I was new  
at beekeeping but thoroughly understand the problem. It's MARKETING. Niche  
marketing, branding,etc.etc.
Everybody says the same thing about organic honey , so, take advantage  and 
join their marketing bandwagon and give them a run for the money.When in  Rome 
do as the Romans do.
I put in a small tasting room just like a winery.
I like to call it an Estate Apiary.
People who arrive get to sample the product and choose according to their  
taste. Up to four flavours on tap. The flavours have names on nice clean  
looking labels to set them apart in the customers minds.
We discuss flavour differences, sweetness, acidity, viscosity etc. as  they 
compare one with the other and then choose.
This season, they will be able to experience what is termed in wine tasting  
a Vertical
A progression of flavours from a designated hive representing the season as  
it was brought in in each super.
Tim summed it up  well in his last paragraph. 
 
Walter
 
 

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