Well, I'm not 100% sure, but I believe that in response to the
proliferation of "fat free" claims being made a few years ago, the
FDA made the ruling a couple years ago, that in order to make a claim
of "fat free" the product has to normally have had fat in it.  In
response some of the products now say things like "No fat, never had
it, never will".....
Never underestimate the sneakiness of Madison Ave......

Vivian


At 1:08 PM +1200 8/12/00, Robert Mann wrote:
>
>         In response to the interesting suggestion that it might pay to
>label honey 'fat-free',
>
>         That may be correct, but does it follow that an assertion of
>chemical fact, the simple statement 'fat-free', must be legally counted as
>a health claim?
>         If the label said not only 'fat-free' but also some claim such as
>'and will therefore decrease your chances of a heart attack', then I'd
>expect officialdom to clamp down   . . .