I almost worked in the programming division of a very reputable radio station. They all seemed to be competant so when I got the job, I confronted them about this tactic in programming. Well, they said that according to their marketing research, a vast majority of the listeners tune in while at work and such. Its function to them is background music, something unintrusive. I would agree that it might be a little difficult to work with Stravinsky blasting on the radio, but of course this is just an extreme example to illustrate their point. They get more adventurous on weekends and evenings. It works for them. They have a large listening audience with strong sponsorship. Bob Yoon