How about CMF cow's milk formula or SMF soy milk formula. It is really "artificial" breast milk, but the other 2 names will help truly identify what the source of the formula is. Most parents are unaware that "formula" is cow's milk. Soy they seem to understand, but I personally don't think it is better- which many parents do think. Someone has talked about formula being the greatest uncontrolled medical experiment ever (Maureen Minchin, I think). But I think the uncontrolled experiment going on currently with soy is even worse - if possible! Sincerely, Pat in SNJ