Wendey said: "I would think another way to fight it would be "why send this home with breastfeeding moms who are just dumping it and giving it to shelters, let's save it and send it home (or send extra home) with moms who really 'need' it, the determined to bottlefeed from day one moms". But the bottle feeding mothers (and their babies) need protecting from these marketing techniques as well - why should their choice of formula be affected by commercial practices that give them lots of so-called freebies in the hope they will choose Brand X over Brand Y? However, it would be an interesting exercise, to say to a rep 'thank you so much for these lovely gifts. We are going to take out the samples of your formula from the breastfeeding mothers' bags, and give them all to the bottle feeding mothers, okay?' Or, how about, 'thank you so much for these lovely gifts of Brand X formula. We are going to include samples of rival Brand Y formula alongside them - spares ones from Hospital Z who have decided not to give out discharge packs.' Or, even, 'thank you etc etc....we have removed all your branding from the packs, taken off the labelling, and put everything into a plain brown wrapper. Hope you don't mind.' I betcha they won't like it, and it might violate a contract. Protecting ABM-feeding mothers is one of the essential points of the WHO code, too. Heather Welford Neil NCT bfc Newcastle upon Tyne UK