Hello Netters, I have previewed the Medela Video News Release and it is pretty good. AAP and their BF guidelines is mentioned at the beggining and then Larry Gardner, as usual, is wonderful with explaining the benefits of BF. Then there are 3 BF mothers actually BF on the video. The babies are darling. There is also the mentioning of where to get help and the Board Certified Lactation Consultant. Then they show a women (LC) helping and answering questions to one of the BF mothers. They display a graphic with bullets showing how you know your baby is getting enough milk. There are other additional soundbites to choose from such as Larry Gardner assessing (tickling) a baby at the followup visit, weighing the baby and telling mom how to tell her baby is getting sufficient milk intake. Another soundbite is a mother explaining why it was important for her to BF her baby. Should be interesting how the outside world reacts to it all. Stay tuned to tomorrow night and HOPE all goes well. "No person is your enemy, no person is your friend, every person is your teacher." by Florence Scovel Shinn Pat Bull, RN, IBCLC The Breastfeeding Connection/Medela, Inc