Donna asks about studies linking formula gifts with low bf duration - I hope there is something out there , but in the meantime I suggest you go to the Baby Milk Action website on http://www.gn.aoc.org/babymilk Baby Milk Action had evidence that local sales of Milupa formula increased hugely after the company sponsored a room in the maternity wing of a hospital, and I know they published it in their newsletter. This is not quite the same as saying that gifts affect bf duration, I know. Heather Welford Neil NCT bfc Newcastle upon Tyne UK