In a message: <<The reason you have not seen sinfree gifts is because it is very difficult to make money on breastfeeding (which is the only reason these 'gifts' are given in the first place).>> Soooo, who makes money on increasing BF rates? Who will benefit, bottom line wise, from increasing rates and durations, and therefore may be motivated to be supportive in sponsoring breastfeeding related gifts, (gifts that hospital patients may have "come to expect"): Companies: Insurance, pump, nursing fashions, HMO's, ...................others? Organizations: lactation education, associations, ...............others?