The retail price for retail honey can and should bee watever the market will bear.Supermarket prices are generally lower than specialty stores with health food stores higher than them all.The maximum price will vary with different clientel and area.less in rural areas more in large cities.The difference being in transport costs and general availability.more of a supply and demand type of marketing is required. try to sell early harvests or leftover honey from the year before at retail prices in small containers and as this market slows sell the rest on the wholesale market. I personally know of a fellow beekeeper who sold several thousand pounds of honey at $0.85 per lb. U.S. this year..........go figure:) labor costs drastically increase as container sizes decrease,so naturally price goes up.and how far is entirely up to what your customers are willing to pay.if you charge $3.00 lb. and you can't sell your goods you will ultimately end up lowering your prices until you move your product. hope everyone had a good year!!!!!!