I wasn't sure if it was OK to list the sponsors of the MOD walk in NYC over Lactnet, so I clarified with Kathleen Bruce; she says its OK to list them, so here goes: NYC Parks and Recreation Dept., Modells, CIGNA ins.; Kelloggs, NY Daily News, ABC, Toys R Us, Dime Savings Bank, Transmedia, El Diario (NYC Spanish Lang. newspaper), Continental Airlines, Time Warner. Of course, I don't know "which" part of the campaign they have sponsored, such as the subway ad or whatever expenses there could be for the walk. It seems that MOD is a favorite cause, if you remember the origins of the "March of Dimes" when we actually collected dimes to combat some disease, for some reason I think it was polio, unless that had its own foundation back then....I don't know if they started out trying to stamp out birth defects or not. Which one of us in Lactnetland has the smarts/and or connections to approach these corporations to support the TRUE best beginning for babies? Real bummer at work today: a mom left the hospital breastfeeding and her pediatrician who she's friendly with gave her LOTS of "free" formula so she could do both! With friends like that, who needs enemies??? Pearl Shifer, IBCLC NYC