This morning I was lucky enough to get a seat on the "Q" train, and found myself staring at the March of Dimes ad,with all the corporate sponsors, beseeching subway riders to help give babies the best start. Naturally, breastfeeding was NOT mentioned. WHY oh WHY can't someone with access to all this money piggyback breastfeeding onto their cause??? Back in 1992 it would have cost about $4000 (US) to put posters up in the subway, that would be to hang the posters. If you are interested in WHO the corporate sponsors were for the MOD campaign and ideas about what to do, please email me. Thanks Pearl Shifer, IBCLC Brooklyn, NY