Re the article in Daily News 2/18/97 entitled, "Formula For Success" by Lenore Skenazy in the "NOW Family" column: I know that breastfeeding can be painful for some mothers but THIS IS NOT NORMAL! Most mothers do not suffer dreadful pain while breastfeeding. Pain is an indication that something is wrong and you should have made that clear in your article. There is help out there so that breastfeeding can be the enjoyable experience that it should be for both mother and baby. Mothers can consult a local La Leche League Leader by calling 1-800-La-Leche or an internationally board certified lactation consultant through the International Lactation Consultant Assn (ILCA) headquartered in Chicago. The American Academy of Pediatrics, the American College of Obstetrics and Gynecology, the Academy of Breastfeedimg Medicine, the World Health Organization, UNICEF, WIC, the US Department of Health and Human Services and many other health organizations actively promote breastfeeding because it is recognized as the optimum way to feed human infants. I bet you would not publish such a one-sided account of a topic like, say, dyspareunia (painful intercourse). And I bet you would discuss what treatments were available and where the reader could go for help. Your scare tactics in this article did a great disservice to your readers. Sincerely, Laurie Wheeler, Rnc, Mn, Ibclc Louisiana Breastfeeding MediaWatch Coordinator 3408 Acorn Dr Violet LA 70092 email: [log in to unmask]