Hello everyone on Lactnet! This is my first post, tho I've been lurking for a while. The dynamics of this net are facinating! My name is Joan, wife of Robin, mother of exclusively breastfed Kyla (7 1/2), Connor (4 3/4) and twins - names yet unknown - due 15 May 98. I am an RN (BScN) who works full time as a Clinical Resourse Nurse in Labour and Delivery at a tertiary care Maternity hospital in Nova Scotia (Canada) that records about 5500 deliveries a year. (Believe it or not we actually work on a Family Centered Care model and provide one-to-one nursing for families in active labour!) Currently, as a side line, I'm involved in data analysis of a survey type study about the post birth needs of families, which brings me to the point of my post. I've been noticing the thread about formula marketing, and have noticed that an awful lot of the mums in the study have switched their baby from the S-----c that my hospital (about 25% of our moms leave hospital formula feeding) uses to C-------- 'Best' S---t - usually at their physicians recommendation! Guess the marketing is working, eh! Too bad so few of them realize that the only 'best start' or even good start is breast milk!!!!!!! Back to lurking! Joan MacNeil ([log in to unmask])