I try to find "back door" approaches, so that breastfeeding information is new stuff, not the same old thing; everyone knows breast is best, but they still aren't doing it! I like to check the national health observances, and see how I can tie that in. For example, January is Eye Health Awareness month, so I talk about how wonderful breastmilk is in eye development, both on a cellular level (DHA and retina developemnt) ,and on an "exercise" level-how breastfeeding allows eye hand coordination practice on both sides, well, you know... I usually enjoy teaching, bec. I get into the act, and try to be funny and entertaining along with getting serious too. I have a framed copy of the New York State breastfeeding civil right law, and I make a big deal about it. I stress that it was never against the law to breastfeed, but that it IS against the law to try and STOP a woman from breastfeeding! That the bad guys are the ones who don't want to let us breastfeed in public. You've got to be very clear on these issues; people seem to get confused easily. The idea of there being a breastfeeding law can give the impression that at one time it was illegal to breastfeed in public...it never was. I also have a framed copy of the NYS hospital regulation that states mothers must be helped to breastfeed....WIC moms love to know what their rights are. I loved the image that someone presented, about the mom bringing her luggage with her. It's a great visual to keep in the back of our minds when counseling. One of the WIC moms is a theatre major, and maybe we can present a skit with the mom actually coming in with a suitcase and have her pull out all her own stuff that she's dragging around in there! Thanks for the idea! Pearl Shifer, IBCLC