Pam Wiggins response to my post about having mothers bring their own formula to hospital reminded me of an important point. The WHO Code has been implemented in Australia to the point that infant formula is not promoted to the general public (eg TV, magazines, etc.). While our trade practice laws do not permit a ban on advertising for price, these small ads (placed only by retailers - not the companies) cannot contain any promotional material, just the price and where you can buy it. This maintains competition for price, and tends to give an advantage to the less expensive brands. Given that all formulas have to comply with the strict specifications of the Food Code, they are all of a similar quality - even though some companies would have us believe theirs is "closer to breastmilk". It worries me what the companies in the USA might resort to if mothers were selecting their brand of formula while pregnant, thus becoming a target audience. Companies might shift their promotional energy from hospitals to the general public. Maybe you ain't seen nothing yet. Already I am appalled by the reports on Lactnet of what companies get up to in the USA. Most of these are the same companies which market in Australia - no wonder they think they should be able to do all sorts of things which are not allowed in the WHO Code when their parent company has free reign in the USA. Ros Escott [log in to unmask] "In every work the beginning is the most important part, especially in dealing with anything young and tender." Socrates