Penny Piercy, what a *fabulous* letter to P. Robin! I can't wait to see her reply. You did a great job of articulating what I think a lot of us are feeling. I knew when I posted my "ABM vs. cigarettes" that there'd be some interesting discussion and it has been. First I want to assure everybody that *I* don't find it a bad analogy at all!!! But I like Arly's comment that likening one thing to another is like a tricky dance.... my point is what she notes, that if the analogy is a little *too* outrageous in the ears of the beholder then you have lost your audience. It's this that bothers me about the smoking analogy, because I think it may inadvertently play into the hands of those who would regard us as "fanatics" - Peggy Robin and her legions of suffering bottlefeeding mothers who are accosted by perfect strangers in the grocery store to heap guilt upon them. (heavy sarcasm, sorry) (Penny, I have never done nor heard of such a thing being done either!!) I fear that their ears are shut by an analogy that leads them to think: "Now they're saying that I might as well give my baby cigarettes!!!!" I like the insulin, heroin and walking aids suggestions............. One more BTW: I couldn't agree more with the various observations about how the ABM and cigarette manufacturers employ the same sorts of strategies, for sure! Here again, with an audience that just sees formula as "normal" (bleah!), though, it'll be hard to make a case in the short time you have by comparing their advertising methods, IMHO.