Hi all, Actually, there is little sunshine at the end of this day-- Lactnet! Today, I was cruising through my own backyard (aka "the clinic") and I noticed that there was another "board" put up by S_____ Advertising (a company that puts up posters in a nice permanent frame). We have had one for several years that changes periodically and had general baby info along with a little advertisement from an insurance company for life insurance. Well, what cought my attention today was that the NEW board devoted 1/2 of the poster space (at least 12 x 14) to our favorite ABM company (you know, the one who does NOT direct advertise) There was a picture of a mother and baby with good entrainment and below a picture of several of the product cans with words to the effect "XXXXXXXX, the formula doctors recommend most often" As soon as I could find the nurse manager, I asked her if she had seen the poster and she replied "Yes, I ordered it!" Another nurse in the area said something to the effect that she also had a part in it and that since most of our moms who breastfeed also give formula that she didn't see any problem with it. Naturally I said that I did object and that I disagreed entirely with it. Being "not in charge" and feeling thoroughly bulldozed, I retreated to my office to heal my wounds (and fantasize my options-- including, I might add, a papal decree that Catholic hospitals may not promote ABM!) Well, I got involved with my next patient and was totally surprised (its a miracle!!) to get a phone call from the nurse manager who said that she had looked at the poster and was planning to have it removed tomorrow because the ad was so conspicuous, the info was covered elsewhere and that the patients with 6th grade reading ability would think that our doctors advocated formula feeding (how about that!!). Sooooo, my question to all of you is "Do any of your institutions have hospital-wide policies on displaying formula advertising? If so, who did it, how was it done and what is the policy?" Also, an aside. The same formula company now has breastfeeding "support" coolers to handout instead of the formula diaper bags. We received a call at our hospital from a desperate (and growing increasingly irate) new mother (who delivered at the competition) who wanted to know if we had one to give to her because she had called the formula company and they told her they had shipped them to us! Puuuullllleeeaaase! Engaging my parachute to jump off the soap box! Queen Corporate Conscience aka Martha, the Maniacal Marauder and Protector of the Nutritional Truth, who honed her eye teeth to a razor edge of the sedate strategies of Linda Smith and Alison Hazelbaker