The soaps (often sponsored by formula commercials) are at it again. One has recently had a character stop BFing because she did not have enough milk on the 2-3 post partum day. MD told her she wasn't producing enough. It would be in the interest of the baby if she put the baby on formula. The soap is As the World Turns...on CBS. By contrast, in South America, breastfeeding has been supported by actresses positively portraying breastfeeding on TV and on the radio (ILCA conference 1992 and UNICEF video). Responses are in order to producers, don't you think? ..................................... Anne Andrianos, MSN, IBCLC 4340 Young Road, Syracuse, NY 13215 (315) 492-6437 [log in to unmask]