Well your right about not being qualified to discuss moderen farming..  Nice to see someone admit it.  Kudos for that.
AS for evidence,  simple  whole foods is TINY portion of the us food market2.4 percent... and ther portion of "higher price gurus" is less than 1/3   So simple math says less than 1% are willing to pay the premiums you think will save the world.........
60 seconds on google....



http://csimarket.com/stocks/competitionSEG2.php?code=WFM   

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