Due to other pressing commitments I haven't kept up with Lactnet the past week, and FB is out of the question. I've only seen the cover in a post on Facebook on my mobile phone, haven't read the article, and so my comments are a reaction to the photo as I have seen it and after having read most of the posts here. If it is showing a real-life mother and her child brave enough to let themselves be on the cover of TIME, I say, more power to her and the child. People, ESPECIALLY in the US, need to see pictures like this almost as much as they need to see live children breastfeeding at the mall, in parks, restaurants, at day care, on the bus. Ina May Gaskin wrote about the first 'Breast is Best' video that 'if you are a North American, you need to see this film' because she saw it as a way of combating nipplephobia. The same goes for this cover, only it's attachmentophobia this time. Who would have thought we'd get help from TIME to raise this bar? How many mothers and children will be able to be freer when out and about because of this cover? Long-term breastfeeding gets my vote as a good way to talk about it. I also like the term 'sustainable breastfeeding' because it is a way of framing a discussion of quality of care in the first two weeks postpartum - sure, you can tick off on a form that the baby latched before you sent the family home after birth, but that is not enough to ensure sustainability. (Though I must admit, after watching London Twenty-twelve, where the head of sustainability for the Olympics is so tragicomic, that word has become hard to use.) But 'sustainable' doesn't say anything about how long the BF gets sustained, only that it is robust and thriving and gives the possibility of a long-term course. Sarah Vaughan's post about other terms than long-term rings true for me. Normal is a horrible word in this context, and is likely to provoke a defensive response in anyone who didn't breastfeed as long as whoever is calling some other duration 'normal'. cheers Rachel Myr Kristiansand, Norway *********************************************** Archives: http://community.lsoft.com/archives/LACTNET.html To reach list owners: [log in to unmask] Mail all list management commands to: [log in to unmask] COMMANDS: 1. To temporarily stop your subscription write in the body of an email: set lactnet nomail 2. To start it again: set lactnet mail 3. To unsubscribe: unsubscribe lactnet 4. To get a comprehensive list of rules and directions: get lactnet welcome