Michele, I can understand your frustration. We decided not to call our presentation "Breastfeeding" but instead "Infant Feeding in Emergencies." That takes the immediate resistance to breastfeeding away. (I learned this in an ILCA talk by Carol Melcher, RN, who educates nursing staff about breastfeeding at a group of hospitals Loma Linda, CA. Rather than teaching sessions on "breastfeeding," she focuses her workshops on skin-to-skin and accomplishes the same goals.) Next, having a physician presenter gets the attention of skeptics outside the breastfeeding community. For many, just having an MD behind the name of the speaker makes the material seem more trustworthy. Or you might try a presentation to the city or county emergency preparedness team, then approach the Red Cross afterwards with some feedback or testimonials. Once you make any inroads, I guess I would actively listen to the target audience's complaints to try to understand why they are so resistant. I am reminded of a wonderful Lactnet post by Ester Grunis back on Saturday, January 21, 2006, 07:01:39, titled "nurse education to hostile audiences." She really addressed the anger that people were feeling in hearing about breastfeeding when they had not breastfed their own children. She used active listening, caring and humor to win them over. I urge everyone to read (or reread) her post. My list of resources did not come through very well. If you want it in a cleaner format, I can send it to anyone who wants it as an attachment. Anne Altshuler, RN, MS, IBCLC [log in to unmask] > Date: Tue, 15 Feb 2011 14:16:49 -0800 > From: Michele Crockett <[log in to unmask]> > Subject: emergency preparedness > > Thank you Anne for all the good information and resources. There were > several I didn't have on my radar. But, how do we get in the door > to even > start???? They just don't to seem to think breastfeeding is > important to > their work! > Michele > > Michele L. Crockett, IBCLC, LLLL, PCPA > Washington State USA > *********************************************** Archives: http://community.lsoft.com/archives/LACTNET.html To reach list owners: [log in to unmask] Mail all list management commands to: [log in to unmask] COMMANDS: 1. To temporarily stop your subscription write in the body of an email: set lactnet nomail 2. To start it again: set lactnet mail 3. To unsubscribe: unsubscribe lactnet 4. To get a comprehensive list of rules and directions: get lactnet welcome