The June/July issue of Fit Pregnancy magazine has a clever full page ad for breastfeeding sponsored by the non-profit organization Best for Babes. This is an organization whose efforts revolve around placing breastfeeding into mainstream publications and giving breastfeeding a makeover. See http://www.bestforbabes.org/help-moms-beat-the-booby-traps. One of the goals is to position breastfeeding such that it secures the funding and visibility that are enjoyed by the diseases and conditions that breastfeeding prevents.The ad in Fit Pregnancy comes at an opportune time, right after the introduction of the federal Breastfeeding Promotion Act by Rep Maloney and Sen Merkley. If you haven't done so already, remember to go to the US Breastfeeding Committee website to send a letter to your federal legislators asking them to sign on to these bills. See http://org2.democracyinaction.org/o/5162/t/6359/campaign.jsp?campaign_KEY=1697. As a follow-up to the request to file a complaint about Mead Johnson with the FTC, I was asked to write about formula marketing for the Motherwear blog which can be seen at http://breastfeeding.blog.motherwear.com/. And finally, a breastfeeding Call to Action from the Department of Health and Human Services has been soliciting input from stakeholders in the US regarding a new national plan of action for the next 10 years for policies, activities, and initiatives to improve breastfeeding. While the public comment period is closed on their website you can see the comments that have been submitted at http://www.blsmeetings.net/owh_call_to_action_on_breastfeeding/comments.cfm. Marsha Walker, RN, IBCLC Weston, MA *********************************************** Archives: http://community.lsoft.com/archives/LACTNET.html To reach list owners: [log in to unmask] Mail all list management commands to: [log in to unmask] COMMANDS: 1. To temporarily stop your subscription write in the body of an email: set lactnet nomail 2. To start it again: set lactnet mail 3. To unsubscribe: unsubscribe lactnet 4. To get a comprehensive list of rules and directions: get lactnet welcome