> -----Original Message----- > Bob Harrison wrote >Honey is a commodity This sentence is at the heart of the marketing issue. If your product cannot be distinguished from the competition, then the market forces will push you about. What is the Unique Selling Point of the product? If you don't have one then why not buy your competitor's product if it's comparable and cheaper? The New Zealand invention and promotion of UMF in honey is a classic marketing approach to differentiate your product. Perhaps we all have a Unique "X" factor, but X= manuka gives a honey that commands UK prices well over $US20 per pound retail. I wish X=Harrogate did the same!! Regards Mike Rowbottom HARROGATE North Yorkshire UK ****************************************************** * Full guidelines for BEE-L posting are at: * * http://www.honeybeeworld.com/bee-l/guidelines.htm * ******************************************************