"Let's seize this as an opportunity to showcase the Code to the public and to health care providers (who could use a dose of the Code)." 'Amen' to Marsha. Thank you. This 'animal' (the bottle feeding of formula animal) is HUGE in the US!. However, even in my little corner of the world, I have always looked at 'changing culture' in baby steps. The US has much to culture to change, much work to do and it must be done baby-step-by-baby-step in a kind way, IMHO. I have seen lots of change here in my hospital moving at this slow, hospitable pace. I found, first you make rapport (by being kind and hospitable), then you inform, then suggest change, you show it works, and support with kindness, and you make some, and you break some. It's a baby-step process.....It does drive you crazy sometimes, but it is the way of change.......With this new attitude from Evenflo, we need to applaud their efforts, loudly. Continue to show them (Marsha's work), watch carefully, hold them to the standards and start the momentum to encourage (or stronger) other companies to do the same. Seize the moment! Let's run with it! Betsy Betsy Wells-Gephart, RN, BSN, IBCLC Lactation Consultant Chandler Regional Medical Center 480.728.3161 phone 602.656.1594 pager *********************************************** Archives: http://community.lsoft.com/archives/LACTNET.html To reach list owners: [log in to unmask] Mail all list management commands to: [log in to unmask] COMMANDS: 1. To temporarily stop your subscription write in the body of an email: set lactnet nomail 2. To start it again: set lactnet mail 3. To unsubscribe: unsubscribe lactnet 4. To get a comprehensive list of rules and directions: get lactnet welcome