Karleen Gribble wrote: > Does anyone remember where a discussion has been published about > normalising of formula feeding and breast is best results in > breastfeeding being seen as like taking a vitamin pill ie something > extra, on top to the norm, to enhance health?? I heard this idea in a presentation about the focus groups conducted in three U.S. cities before the 2004-2005 Ad Council media campaign for breastfeeding. Parents and families in the groups interpreted the "Breast is Best" message to mean, "Formula is normal, and if you breastfeed, it's giving the baby something extra, like taking a vitamin pill to enrich your diet, or paying to send your kid to extra lessons in addition to schoool." Chris Mulford *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(R) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html