In a message dated 5/19/2004 9:04:23 PM Eastern Daylight Time, [log in to unmask] writes: However, without the structure to support and maintain breastfeeding, any campaign which actually aims to increase guilt for not breastfeeding in a deliberate way, is likely to increase the guilt of the women who fail to breastfeed. ..and as we see every day here, personal guilt for this is misplaced.>>>>>>>>>>>>>>>>>>>>>>>>>>>>>........................ Good point made above about the need for support structure to optimize a BF ad campaign's messages, .......however, ....my understanding is that the goal is not <<actually aims to increase guilt for not breastfeeding in a deliberate way>> the goal is to at least more frankly convey the risk of not BF, and even more importantly, frankly convey the risk of formula feeding, .........because, as indicated by research, people change negative behaviors based on the realization of the *risk/negative effects* of that behavior. I took a wild chance and asked Kathy Dettwyler to speak at our June LCAGW meeting, she said yes!, and said to pick a topic from her list, .....I know many of you have probably heard her talk on "Promoting Breastfeeding, Promoting Guilt", but some of us (including myself) here in the DC metro area have not so maybe we should pick that one, described on her web page; <<Promoting Breastfeeding, Promoting Guilt- (1.25-1.5 hours) - A frank discussion of the problem of health care professionals saying they don't want to give mothers complete and accurate information about the risks of artificial infant formula because they are worried about making mothers feel guilty about not breastfeeding. Includes examples of how guilt is often used to promote healthy behaviors in health advertising, and seeks to understand who is really being "protected" from feeling guilty in the breastfeeding context. Ends with a discussion of the distinction between guilt and regret, and steps for moving beyond guilt.>> What do you think: Does that sound perfectly relevant for ped/family practice office staff, and hospital staff, *and* to help us prepare to formulate objective and articulate responses to any of these guilt issues related to the ad campaign? Debbie Tobin RN BSN IBCLC LCCE LCAGW Co-VP Springfield, Virginia USA In the Fairfax County suburbs outside the Washington DC beltway www.BestBreastfeeding.Info *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(R) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html