>>....most are content with sugar, ersatz maple syrup, corn syrup, jams,
>>
>>
>jellies or artificial sweeteners.
>
>
>
>>There is more to maple syrup than just sugar.
>>
>>
Ersatz- substitute, inferior quality, fake...

The maple syrup I sited is the stuff on the grocery shelves, ie Log
Cabin (which may or may not have a drop of maple syrup). I purposely did
not include real maple syrup.

The original thread was how to hype honey, including giving it away. I
still submit that honey is a niche product ( as is real maple syrup,
which is why it was not included) and not generally bought as a staple,
like sugar is, no matter what the health issues might be.

So the way to sell honey is to target the small group that buys it and
expand that market by fairs and farmer's markets - or home sales.

Bill Truesdell (remind me not to use ersatz words)
Bath, Maine