Talk about WHO Code Violation...formula companies in the USA can just do anything they want to interfere with breastfeeding...Valerie W. McClain, IBCLC http://www.bms.com/news/press/data/fg_press_release_2621.htmlht EnfamilŪ LipilŪ Offers Special Labor Day Promotion For New Moms Approximately 10,000 Women Expected to Give Birth on Labor Day Can Receive Free Infant Formula or a DHA Dietary Supplement for Nursing Moms EVANSVILLE, INDIANA (August 22, 2002 -- While many Americans will spend Labor Day picnicking with family or relaxing by the pool, approximately 10,000 women will spend the day in labor this year. EnfamilŪ infant formula has a special offer for these women -- an offer that will turn Labor Day into Lipil Day. For every woman giving birth on Labor Day 2002, Mead Johnson Nutritionals will provide them with a FREE case of its new infant formula, Enfamil LipilŪ with Iron. Enfamil Lipil is the only infant formula in the United States that contains DHA and ARA -- important building blocks of a baby's brains and eyes that are found naturally in breast milk -- at levels clinically demonstrated to support brain and eye development in infants vs. the same formula without DHA or ARA. Lipil is Enfamil's unique blend of DHA and ARA. Enfamil Lipil is also offering a special gift for breastfeeding moms -- a FREE two-month supply of NeurominsŪ PL Dietary Supplement of DHA for Pregnant and Lactating Women to help support the maternal intake of this important nutrient. "We are committed to helping all infants get the best possible start nutritionally," said J. Roberto Moran, M.D., vice president and medical director, Mead Johnson Nutritionals, "We fully believe that breastfeeding is ideal for babies. When mothers have adequate amounts of DHA and ARA in their diet, breast-fed babies receive the benefits of these nutrients. However, not all mothers in the U.S. consume appropriate levels of DHA thus a dietary supplement of this nutrient is sometimes needed. For moms who choose to use infant formula -- either right from birth, following weaning from breast milk or as a supplement to breastfeeding -- Enfamil Lipil is a great option." Studies Show Benefits of Lipil Enfamil Lipil has been shown in some studies to support infant brain and eye development when compared to the same formula without DHA and ARA. One study led by Eileen Birch, Ph.D., of the Retina Foundation of the Southwest and funded by the National Institute of Child Health and Human Development found that infants fed Enfamil Lipil from birth to four months scored an average of seven points higher (on a 100-point scale) on a test of mental development at 18-months compared to infants fed the same formula without DHA and ARA. The study also showed improved visual acuity equal to about one line on a standard eye chart in the one-year-old infants fed Enfamil Lipil. Another study, also led by Dr. Birch, showed similar developmental advantages in infants who were breast fed for about six weeks and then weaned to Enfamil Lipil. When tested at one year of age, the infants fed Enfamil Lipil showed improved visual acuity equal to about one line on a standard eye chart compared to infants consuming the same formula without Lipil. "By giving away DHA, either as a dietary supplement for nursing moms or in formula for families who choose formula, Mead Johnson is offering a terrific 'birthday gift' for infants born on Labor Day," said Alan Greene, M.D., FAAP, a practicing pediatrician and attending physician at Lucile Packard Children's Hospital at Stanford University, and the founder of drgreene.com. "While breast milk is the gold standard in infant nutrition, the reality is that many moms can't or choose not to breast feed beyond the first few months of life for a variety of reasons. Enfamil Lipil provides DHA and ARA, at appropriate levels, to help formula-fed infants get off to a great start. And, nursing moms will get a DHA supplement to help breastfed infants get the optimal amount of an important nutrient." Registering Labor Day Babies In order to take advantage of the Enfamil Lipil Day offer, expectant moms need to simply provide verification that their baby (or babies) was born on September 2, 2002. To claim their gift, parents can send a copy of their baby's birth certificate or application for Social Security number with shipping information before December 31, 2002 to the following address: Enfamil LIPIL Labor Day 2002, 2400 W. Lloyd Expressway B215, Evansville, IN 47721 Parents should indicate whether they would prefer to receive a case of Enfamil Lipil or the dietary supplement. Enfamil Lipil infant formula is manufactured by Mead Johnson Nutritionals, a world leader in nutrition, recognized for developing and marketing high quality products that meet the nutritional needs of children and adults of all ages. Mead Johnson Nutritionals is a Bristol-Myers Squibb Company. For more information , parents can visit <A HREF="http://www.enfamil.com/">www.enfamil.com</A> or call 1-800-BABY-123. For more information, contact: Gail Wood, Mead Johnson Nutritionals, 812-429-7800, [log in to unmask]; or Paige Dorman, Weber Shandwick, 312-988-2207, [log in to unmask] *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html