Yes, it's mine. I meant "IATW" really as a reference to the whole Beatles oeuvre in its effect on the classical side. If the author's argument is true then it would be ironic that it took a bunch of "mop-heads" from the contemporary pop world to imbue vitality and publicity to a dead Viennese musical artist. It's a tribute to Bernstein that he could see genius in an art form really away from his neck of the woods and use it to further his passion for getting Mahler out to a wider public. Rich