As someone with a lifetime passion for comb honey and, more recently, a vested interest, I have been very interested in this discussion. Many of the contributors have (more or less) said simply "get them (young people) to eat it, and you have a repeat customer"! I think this is true, and not all that difficult. As evidence: 1. When Richard Taylor started seriously producing comb honey, in the early 1960's, he also observed that the only buyers were "older" folks. Assuming these were over age 60 at the time, very few, if any, are alive today. Yet, we hear the same refrain. At one time or another, each of these old folks was younger and started eating comb honey! 2. Richard Taylor no longer keeps bees, but still operates his honey stand. I happen to know that he annually sells over 1,000 sections from this simple roadside stand. He has obviously developed a group of customers who return year after year. 3. I started seriously producing comb honey in the early 70's, and also observed that most buyers were older folks. Today that is no longer true in my operation. While I have very few retail customers (I mostly sell wholesale), I think all are in their 50's or younger. Don't know why...that is just the way things have worked out. 4. My few retail customers tend to be serious consumers of comb honey who have searched me out. This year I picked up just two. Each found me through a personal reference, and each reported that they got very frustrated from constantly having to search for comb honey. I don't think either is 40! 5. This past Saturday I spent at the Ohio State beekeeping meeting in Reynoldsburg. Two Ross Round(tm) customers approached me to tell me how their difficulties in selling sections disappeared when they made the simple step of offering samples with disposable plastic spoons. One said he easily sold over 300 sections in 2000, and the other sells well over 1,000 sections (some of which he buys from others). Selling extracted honey is relatively easy. By comparison, I think, selling comb honey initially requires more personal contact and ingenuity. However, it is far more fun and satisfying to produce comb honey...not to mention the enormous financial benefits. I hope this helps, Lloyd Mailto:[log in to unmask] Lloyd Spear Owner, Ross Rounds, Inc. The finest in comb honey production. Visit our web site at http://www.rossrounds.com.