Hello all, We have got a beekeeper in Missouri selling the honey syrup made in about the same way as Allen talks about. Her operation sells a plain honey syrup and three flavored syrups. The syrups have been on the market for about six years. They were in Wal mart stores for a short time. She also tried flavored creamed honey. Both are still made but have never really taken off. Both lost their self space at Wal mart due to low sales. Missouri has a "Agri-Missouri" matching funds program. Perfect for new products. "Agri-Missouri" was used to pay half on the custom labels and start up costs. Maybe your state or country has a similar program. The lady beekeeper said she lacked the money needed to really promote the honey syrup product through advertising. The Honey Board might could help. The last time i was in our local Wal mart super center all creamed honey had lost its shelf space. Even Barkmans creamed honey. Barkmans is the largest supplier of honey to Wal mart stores. If you are still reading and have not deleted this post yet i am about to make my point. Other than "pure honey" the market has to be built for creamed honey and syrups. Large packers put the product on the shelves but also have to pull the product if sales drop below a certain level as required by large chains. I on the other hand believe Allen is correct in his belief we need to find new products. A small beekeeper wanting to market a new product the public is not familiar with needs to go to the store and spend time creating a market by giving away samples and promoting the product. Repeat business is what keeps those products on the shelves. A important thing to remember about selling honey is that what ever you are giving samples of is what sells. I can take any one of our products-creamed honey,comb honey,wildflower honey,etc. and start handing out samples and improve sales on the product. Most customers buy from the product they have sampled. A niche could be carved from the above but not by large packers without national promotion. This post is not meant to discourage beekeepers wanting to market honey syrup only add to your information by telling of a beekeepers experiances trying to market honey syrup. Her product does taste wonderful but is three times higher in price than cheap sugar syrup with maple flavoring. My friends at wal mart tell me the cheap imitation maple syrup (made from syrup like we feed to bees ,brown food coloring and imitation maple flavoring) outsells our "pure honey "by huge amounts. Sincerely, Bob Harrison Odessa,Missouri