I'm convinced that the best "calling card" for a new cd is listening exposure. When I worked in a classical record shop, there was a consistent and strong flow of customers who wanted to buy some music they heard on the classical radio station, and they often didn't know the name of the work or the composer. Playing music in the store, assuming it's in the inventory, is another great way to sell more cd's. Something obscure suddenly becomes familiar to a customer. I once worked in a store where discs were played but not in stock. That really angered many customers, some of whom never returned. Don Satz [log in to unmask]