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Lactation Information and Discussion

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Subject:
Re: Marketing that backfires
From:
Susan Burger <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Thu, 14 May 2009 09:53:13 -0400
Content-Type:
text/plain
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Dear all:

The most amusing thing I find in the whole Lansinoh Latch Assist escapade is that the 
placement of the ad in the JHL has alerted us to their marketing and the marketing has 
completely backfired among the group that reads the journal. Has there been a single post 
about how well the Latch Assist works?  No.  Its been universally negative.  

Quite frankly, I don't know what their marketing department was thinking when they place 
that ad. It was the fastest way to fire up the lactation community to ensure that no one 
uses the device.

Best, Susan Burger

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