Oh well, I guess I was being naive, still, it puts human milk and
breastfeeding
on the radar screen in a non sexualized way, and this was a magazine
with
several ads for various performance enhancers. I'm trying to see some
good in this, but I guess babies and nursing moms are for wimps to
these folks,
or at least these advertisers.

I have the copy of the magazine, and my husband has a scanner in his
office, so when I get magazine and office in the same place, I'll be
happy
to scan and send to whoever would like to see it.

Naomi
---------------------------------------------

Body builders buy human milk as there is a belief it's going to build
muscle mass.

So the ad was saying that real mean don't drink breastmilk, which is for
babies, real men drink Protein Rush.  (As in Real Men Don't Eat Quiche)

I'd love a scanned copy of this ad, if anyone falls across it
again!  :-)

Morgan Gallagher

Naomi Bar-Yam wrote:
> i was at a medical appointment today with my husband at an orthopedics
> office and we were flipping though Muscle and Fitness Magazine when I
> saw a 2 page ad for protein Rush VPX, apparently a super drink for
> body builders and serious athletes. The right page of the ad had a
> full page background photo of a baby nursing, overlaid with the words
> "milk is for babies. Protein Rush is 4real!" I'm not sure what that
> means, but I was delighted to see a nursing baby as the norm for
> feeding babies. It was not a very sexy photo. Other ads were
> definitely sexier and breastier.
>

Naomi------------------------------------------
Naomi Bar-Yam Ph.D.
Executive Director
Mothers' Milk Bank of New England

[log in to unmask]
617-527-6263
www.milkbankne.org
------------------------------------------







------------------------------------------
Naomi Bar-Yam Ph.D.
Executive Director
Mothers' Milk Bank of New England

[log in to unmask]
617-527-6263
www.milkbankne.org
------------------------------------------

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