Albertons and its partners (Sav-on, Osco, etc)  have partnered with Gerber, 
Ross, Johnson and Johnson, Proctor and Gamble to launch a SIDS prevention 
campaign.  Is it any wonder that somehow they left off that breastfeeding lowers 
the rate of SIDS?

Below is the letter I wrote to Albertsons feel free to use any part of it.  
Here are the websites if you would like to respond to this unacceptable 
"oversight".  <A HREF="http://www.albertsons.com/">www.albertsons.com</A> please call First Candle/SIDS Alliance at 
1-800-221-7437 or visit <A HREF="http://www.firstcandle.org/">www.firstcandle.org</A>

If there are any questions from Lactnet participants please address them 
privately as I am no-mail.   
    
I wrote Albertsons at:  

I am very concern regarding your SIDS campaign.  It has left out a
critical component of SIDS prevention--BREASTFEEDING.  This is despite the
available research which shows that breastfeeding reduces SIDS and that
there are even pamplets put out by the California SIDS program and the
Guild of Infant Survival, Orange County that have included this
information.  Could it be that because this program is sponsored by
formula companies (ROSS and GERBGER) this critical component was
intentially neglected?  I am afraid so.   Please correct this in the
future.

References
Mitchell EA, Becroft DM,  Barry DM, et al. Cot Death Supplement: Results
from the first year of the New Zealand Cot death study, NZ Med J 1991;
104:71-6.

Ford RPK, Taylor BJ, Mitchell EA,et al.  Breastfeeding and the risk of
sudden infant death syndrome.  IntJ epidemiol 1993: 22: 885-90.
Fredickson DD, Sorenson JR, et al. Relationship of sudden infant dath
syndrome to breastfeeding duration and intensity.  AJDC 1993: 147:460 .
Gilbert RE, Wigfield RE. FLeming PJ, Berry PF. Rudd PT.  Bottle feeding
and the sudden infatn death syndrome. BMJ 1995; 310: 88-90.


Christine Betzold NP IBCLC MSN
www.starfireinternational.net/breastfed




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