Kim,
I have carefully reviewed the Mead Johnson video.  There are several subtle
problems with this tape.  The most glaring is an actress pretending to be
engorged.  She grimaces in agony as she prepares to put ice on her breasts.
This is a very powerful image that will stay with a viewer long after the
audio track has been forgotten.  The message is "breastfeeding hurts".  Some
of the latch-ons are improper, and the video talks about "minimizing nipple
soreness"  (this phrase is said 3 times) as if all nursing mothers get sore
nipples.  It also advises a 2-3 hour feeding schedule, removing the baby from
the breast, and gives incorrect information on the expected poop output (1-2
stools per day, which we know is often inadequate in the first 6 weeks).  It
does mention the immunities in mother's milk and the fact that mom can eat an
unrestricted diet.  It also comes with a section from the Nursing Mothers'
Companion, including the survival guide chapters on overcoming difficulties.
Kathleen Huggins was extremely upset that her publisher allowed the use of her
material in this way.  To a pregnant mom, this listing of all the things that
can go wrong with breastfeeding is offputting to say the least.  It also comes
with a booklet on expressing and storing breastmilk that gives information
that is much more appropriate for formula (24 hours in the fridge, etc) and of
course a coupon for a free large can of their brand of abm.
        Someone (was it you, Linda Smith?) makes the excellent suggestion of
watching videos with the sound off first, to catch the full impact of the
visual images.  With practice, I think we can step back a pace and see these
materials as a new mom might, which allows us to better judge their effect.
        The tax deductible distribution of advertising couched as education is
one of my pet peeves.  This is something that is becoming more rampant as
advertising agencies specialize in "captive audience advertising" in the guise
of education.
Catherine Watson Genna, IBCLC  NYC