This sort of thing is in many Asian and has been for some time. Milk products targeted from pregnancy, babies, toddlers, young children, adolescence, young adulthood, middle age and the elderly! 10 years ago in China I found one of my favourite mistranslations on a package of powdered milk for the "middle aged" in which the Chinese had been translated to read "Milk powder for the Mid Senile." 
It is most unfortunate that the dairy industry has been so successful in marketing their products as a health food.
Karleen Gribble
Australia 


On 11/09/2012, at 11:39 PM, Rachel Myr wrote:

> I noticed that the link in the first post about this was from a Manila
> paper, so presumably this product is being pushed in the Philippines.
> Not sure what proportion of the adult population there can digest
> lactose, and I assume the product is based largely on imported
> agricultural products so it likely has an appalling carbon footprint
> as well - don't think dairy cows are a major part of Philippine
> farming, though of course I could be mistaken.  But this is an obvious
> way for Similac to gain brand familiarity without violating the WHO
> code's limitations on advertising breastmilk substitutes.  'Oh,
> Similac, the company that knows everything about what I should eat
> when I'm pregnant - guess I will buy their infant formula too because
> I know the brand.'
> 
> Similac, like other companies who make breastmilk substitutes, has
> plenty of resources to think up new ways to package the same old stuff
> and increase their market share. I will be surprised if they try to
> sell this stuff in countries where adults commonly drink animal milks
> or eat other dairy products, because it would be an uphill battle to
> replace actual food with a food-like factory creation. This product
> has no natural place in the diets of humans anywhere, least of all in
> a country with a many-faceted functioning culture and its own
> traditions of cuisine.
> 
> Rachel Myr
> Kristiansand, Norway
> 
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