On 10/4/03 9:37 AM, "Lyla Wolfenstein" <[log in to unmask]> wrote:

> Greetings, I have been asked to give an interview for a local public radio
> reporter about the breastfeeding harrassment issue I have been posting
> about (at the pool)....<snip>

Lyla, I'm going to repost information sent by Janice Reynolds to the PR4BF
list just a day or two ago. Although it is specific to Canada most of the
media relations information applies generally:

> This is
> a great primer for learning how to work with the media, and lobby gov't
> (Canada).  For example it has guidelines for writing letters to the editor,
> sending press releases, writing opinion editorials, and a list of email
> addresses for all major newspapers across Canada.
>
> MEDIA KIT
> http://dawn.thot.net/media.html#letters
>
> The Advocacy Tool Kit
> http://dawn.thot.net/advocacy_toolkit.html#12

This is an excerpt from the web site's tips on media interviews - for radio:


>*    Be brief. Chances are they will only use 20 to 60 seconds. Get the
>important points in quickly and with punch. Don't ramble.


>*    Speak clearly and firmly, but be natural. Don't sound rehearsed or as if
>you are reading, even if it's a prepared statement.

-- Jodine Chase

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