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Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 26 Jan 1999 07:40:00 GMT
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Janice you spotted:   Ya know what they have out there now?
En****l AR.  The ad -- which was on a little piece of 4x6" laminated card,
hanging from a chain attached to the shelf,

This type of point of sale advertising is disallowed by the WHO Code.  Not only
the manufacturers, but the DISTRIBUTORS (that's the store, folks) have
responsibilities to ensure ethical boundaries are maintained on marketing.  I
don't know what federal or state law may actually apply (although a country has
endosed the SHO Code, it still needs to enact legislation, which may, or may not
include all aspects of the Code).

Magda Sachs
Breastfeeding supporter, BfN
Area Contact, Baby Milk Action
UK

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