I have been pondering this today (when does offering something for 
sale become marketing? where is that line?).  It occurs to me that 
the Code was meant to be enacted as legislation in every country, for 
*everyone* to adhere to.  The current situation in the US is that 
Code compliance is something special that a few companies/entities 
do, and (rightly) are proud of.  But Code compliance was intended to 
be for ALL -- backed up by law.  Right?

If so, then it seems to me that it has to be okay to offer 
Code-covered items for sale on a shelf or on a webpage.  It simply 
would not be practical for *all* bottles, teats, etc. to only be 
stocked behind a counter and/or listed with only the barest text on a 
webpage.  People do need to be able to purchase these items and to be 
able to see them, to compare features, etc.  The aim of the Code is 
not to stop people from being able to conveniently purchase them.  If 
the Code is interpreted to mean that you can't have bottles or teats 
for sale openly on a store shelf / webpage then I think there is no 
hope for ever implementing the Code as it was intended.

So, I have convinced myself that openly offering Code-covered items 
for sale is okay.  That brings me back to "when does 'for sale' 
become marketing?".  These are the things I would call marketing: a 
shelf card drawing attention to an item; special shelf placement (ie 
aisle end caps or a niche display); special pricing; featuring an 
item on any webpage other than the page where it is listed for sale; 
any advertisement that is separate from the actual packaging of the 
item (ie no magazine/circular ads).  Basically, anything that goes 
beyond simply placing an item on a shelf.  Of course the packaging 
and description of the items must not make any claims about being 
most like the breast or show babies or anthropomorphized animals -- 
packaging is covered by the Code regardless.

The bottom line for me is that I would consider the webpage that Gina 
asked about 
http://littlefoxdiapers.com/category_44/Non-toxic-Bottles.htm  to be 
Code-complaint.  Unless someone convinces me otherwise.  This *is* an 
awfully gray area and I am certainly up for more discussion!

Margaret
Longmont, CO

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