Oh, this just made my day. The International Formula Council has just been awarded the Bronze Falsie award from the Center for Media and Democracy as one of the year’s most slimy spinner and propaganda artist. Yes, Ban the Bags certainly stuffed the falsie, I mean balloting, to make sure that the IFC got what it deserves. http://www.prwatch.org/falsies2007 I had to paste this in to this post because it is just too good to miss. Thanks to all who voted!

Marsha Walker, RN, IBCLC
Weston, MA

The Fakest Time of the Year: The 2007 Falsies Awards







Ladies and gentlemen, this is the year that the Falsies Awards have truly arrived!

Here at the Center for Media and Democracy (CMD), we've dearly treasured our Falsies since we gave the first awards out in 2004. After 12 months of reporting on the cynical, manipulative and just plain anti-democratic pollution of our information environment, we love adding an extra dash of humor to our work. But this year's Falsies Awards are extra super special.

Why, you ask? Well, more people responded to our Falsies Awards survey than ever before. Thanks to the more than 1,400 people who took part! Our Falsies are your Falsies, too.

In addition, this year marks the first time there was an organized campaign in favor of one of our Falsies Awards nominees. To find out who was stuffing our Falsies survey, read on.

As always, Falsies Awards winners must stop by CMD's office in Madison, Wisconsin, to collect their prizes. This year's winners will receive a pair of Groucho Marx glasses, to obscure your real identity; the Online Deception Kit, comprised of a sock, buttons and thread, to make your own puppet; and a five-gallon bucket of Mr. Flack's Special Greenwash Paint (warning: may not look green upon closer examination)!



With so many stellar nominees and few clear trends in the survey results, deciding on this year's winners was no easy task. Our panel of judges awarded the coveted Gold Falsie to two belligerent groups. The Silver and Bronze Falsies recognize spinners of environmental and health issues, respectively. Dishonorable mentions go to drug pushers, troop users and reporter wanna-be's. And thanks to the survey participants for nominating many worthy recipients for our Readers' Choice and Win Against Spin Awards!

Draw up your chair and prepare to be both amused and dismayed. The winners of the 2007 Falsies Awards are...



Bronze Falsie: "Impeding Breastfeeding"

Awarding a Falsie to groups spinning breastfeeding issues seems ... well, especially appropriate. Apparently the folks at Ban the Bags, a campaign against formula company marketing in maternity hospitals, agree. They posted a call for their members to participate in our Falsies Awards survey, and votes for the formula industry came pouring in. Is this spinning a survey on spin? Our judges were divided on that question, but ultimately decided to discount survey responses where people only voted on the formula industry nominee.



There's no question that the formula industry, represented by the International Formula Council (IFC), deserves the Bronze Falsie. The September / October issue of Mothering Magazine reported on "stealth" websites that "appear to be grassroots advocacy sites, but are actually mouthpieces for the formula industry." They include MomsFeedingFreedom.com, an IFC website that opposes restrictions on formula marketing in hospitals as attacks on "women's access to information to make a legitimate choice."



In August 2007, the Washington Post reported on an IFC lobbying campaign that succeeded in getting the U.S. Department of Health and Human Services (HHS) to pull ads that dramatically illustrated the increased health risks faced by babies who do not breastfeed. The IFC portrayed the ads as "scaring expectant mothers into breast-feeding," and hired a former Republican National Committee chair and former Food and Drug Administration official to lobby HHS. It probably didn't hurt that most formula companies are "divisions of large pharmaceutical companies that are among the most generous campaign donors in the nation."

For portraying accurate health information as alarmism and intrusive marketing campaigns as "freedom" -- not to mention helping to keep U.S. breastfeeding rates well below those of European countries -- this Falsie's for you, IFC!



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