I've taken Marsha up on her suggestion to peruse the Evenflo website for any 
language that violates WHO Code.  I must say that I am very impressed!  I 
have not seen a single mention of bottles or formula, and breastfeeding is 
completely the normal and expected means of infant feeding on this site.  It is 
exactly as it should be... as the reader looks over this site, he/she would 
never know that an alternative to breastfeeding exists. Wow.  

This is a theme in the entire site, not just the feeding section.  If you're 
interested, check out:
  Parenting Resources: Articles and tips: Learning and development: Month 1

http://www.evenflo.com/Home/ParentingResources/Articles/Month1AwakeningA
wareness/tabid/115/Default.aspx

What I love is that this page is not directly addressing feeding, but it still 
throws in 'nursing' in various areas, giving this area attention only as the 
normal part of infant care that it is.  Breastfeeding is not necessarily 
promoted, but in very neutral ways it is just, well, normal!  LOVE IT!  

I know that this is the first company to do this, and it's just a first step.  But 
one area that I feel needs immediate change is in doll manufacturers. (which 
of course don't fall under WHO code)  Take a look at the websites of any doll 
maker and you will see that a bottle is a standard accessory.  The doll's 
mouths are even shaped in a little pucker to accommodate a nipple.  Children 
learn from play, and their daily play teaches them to feed babies bottles.

When my daughter asked about my breasts one day (her word is 'boosts'), I 
took the opportunity to explain that mommies make milk in their breasts to 
feed their babies.  She immediately said, "Mommies make milk in their boosts, 
take it out, put it in a bottle and feed their babies!"  What a wake-up.  Her 
babies no longer have bottles, and I'm proud to say that they are all boost-
fed :)

Julie Conaway, RN, BSN, IBCLC

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