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Subject:
From:
"Marsha Walker, RN, IBCLC" <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Sat, 11 Jul 1998 09:19:04 EDT
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text/plain
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Susan Wirtjes' lament regarding the bagels and cream cheese incident with the
formula rep is a familiar one. These reps have unparalleled access to the
maternity unit, staff, and patient care areas. One approach is to obtain a
copy of your hospital's vendor policy. Check to see if ALL reps need to make
an appointment first, need to be asked by the unit to come (not just drop in
with food), need to check in with your purchasing department or pharmacy, etc
before stepping foot in a patient care area. If this rep violates the vendor
policy of your hospital he or she should be told not to come any more.

Check other units in your hospital. Do the IV reps provide food to nurses who
seem unable to find food for themselves? This incident violates the Code in
terms of sponsorship (Resolution 49.15). How much money does the hospital
receive from this formula company in outright cash? Does the president of your
hospital know about the potential conflict of interest that these gifts are
intended to create?

You did an outstanding job of leading by example regarding the
inappropriateness of this marketing tactic. If I can be of help in any way
please let me know. I still have the handout on "Ridding Your Institution of
Infant Formula" if anyone wants it. You might also wish to check out the
current issue of Mother Baby Journal. They published my letter to the editor
and her response to just this type of situation.

Marsha Walker
Weston, MA

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