Hi Naomi.
thanks for your take on this.
I have sat with Na'amat. Up til now there has been no talk of sponsorships.
so they are talking of something that as yet does not exist. this is all
hypothetical.
If formula companies will be banned from hospitals and well baby clinics,
then it is certainly likely that those companies will look for new avenues
for reaching the public. But again, I would imagine that the impact of such
advertising would not gain nearly the same results as advertising amongst
the borderline bf'ers during the first crucial initial period as opposed to
the established bf'ers or established bottlefeeders by that 3 month period.
An even better solution to this problem, of course, would be extending the
period of paid maternity leave to 6 months rather than the existing one of
12 weeks.
Hope to keep you posted.
ellen shein, ibclc Tel Aviv
----- Original Message -----
From: "Naomi Bar-Yam" <[log in to unmask]>
To: "ellen shein" <[log in to unmask]>; "lactnet"
<[log in to unmask]>
Sent: Wednesday, January 23, 2002 4:59 PM
Subject: Day Care centers and the law
> Ellen,
> I'm not sure I have this straight. Na'mat doesn't want to
> include day care centers in the formula ad ban because if
> the economy in Israel tanks they might need formula companies
> as sponsors for their day care centers. Na'mat day care centers
> are an important part of the economic and social fabric of the
> country.
> Your take on this is that it's not worth alienating Na'amat in
> order to get day care centers on the legislation, because most
> of the work of getting women to breastfeed should happen in a
> health care setting and if hcps and society in general has
> done it's job, then by the time the kids are back in day care
> bf will be established and formula will be a moot point.
>
> If I have this straight, then I have a couple of questions:
> 1. Are formula companies likely to sponsor day care centers in
> trouble? If so, what will sponsorship mean or what will it look
> like?
>
> 2. Have you had a conversation with Na'amat about the funding
> issues? Are there other places they can turn for funding? What
> is their relationship with and policy on corporate sponsorship
> in general? How worried are they about running out of money?
>
> 3. In an ideal world, bf is well established by 3 months and
> it shouldn't matter if there is formula advertising in day
> care centers. But this isn't an ideal world, and going back
> to work is a very vulnerable time for new moms, especially in
> Israel, where the entire nation seems to run out of milk at
> 3 months.
>
> 4. Have you developed enough of a relationship with Na'amat
> to discuss your concerns and develop some strategies for meeting
> their concerns and yours?
>
> 5. In the end, you may be right that it's better to have a
> powerful ally and part of the legislation than a powerful enemy
> all of the legislation. It's a tough call, and I'm sure there
> are nuances that you are painfully aware of but that are hard
> to explain in an e-mail.
>
> In answer to your question, I don't know of any articles on bf
> and day care, but I imagine they exist. A search on education,
> medical and/or social science abstracts should yield some
> research.
> This is a tough one. Do keep us posted.
> Naomi Bar-Yam
>
>
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