Dear Mr. Willis,
     I am writing to ask you to please stop airing the 2002 Bottle campaign
for propane which shows a mother bottle-feeding her baby with formula.
Please note:

1.     All the major health organizations recommend that mothers breastfeed
their babies for a *minimum* of one year (American Academy of Pediatrics) or
two years (World Health Organization).  Mothers of children younger than two
years of age should not be shown using formula.
2.     The ad links propane with formula.  Formula has been shown over and
over to increase morbidity and mortality (disease and death) in children,
and to decrease IQ.  I don't think your industry's investors would
appreciate having propane linked with a product with such a well-deserved
bad reputation.
3.     The ad implies that if a mother uses propane, she'll always have
access to a heat source in order to heat her baby's bottle, and therefore
she won't have to worry about power outages during a storm.  The real
take-home message that comes across to consumers is: "If you breastfeed,
then you don't need to worry about having propane, and you can still have
the electric stove that you prefer."
4.     Everyone who uses formula knows that you don't have to heat it up!
Heating does nothing to the formula other than make it warm, and the baby
doesn't care one way or the other.  If a mother was formula-feeding and
couldn't use her electric stove, she could either mix powdered formula with
warm water out of the tap (the hot water heater will be full of hot water in
the middle of the night, even hours after the power has been out) or she can
give the baby a bottle of cold formula.
5.     I was also bothered by the mother stumbling down the dark stairs with
the baby in her arms.  :(

In summary, the ad makes the propane industry look ridiculous.

Katherine A. Dettwyler, Ph.D.
Newark, Delaware

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