Samples of formula have not been available in the UK for 20  years or 
more. It is illegal to give a sample.  If a mother needs formula and 
is not prepared with it in the house, there are ways to get it - 
supermarkets are open 24 hours, and if a trip there is not possible, 
anyone truly desperate would be given a bottle from hospital stock 
and no one would argue with that.

What makes the change to 'no samples' difficult to implement in the 
US, as far as I can tell, is that individual hospitals take the 
decision.  That allows hospitals to compete with each other, and for 
the ones who continue with the samples to claim they are somehow 
'mother friendly' (ack).

Once the change is made, people quickly get used to it!  Mothers 
stopped expecting  free samples as soon as they were stopped, and 
there was no resentment.

I applaud all of you in the US in campaigning against sampling.

Heather Welford Neil
NCT bfc, tutor, UK

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