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Subject:	Re: Newborn Channel and formula advertising
From:	Anne Merewood <[log in to unmask]>
Reply To:	Lactation Information and Discussion <[log in to unmask]>
Date:	Fri, 30 Nov 2001 12:24:58 EST
Content-Type:	text/plain
Parts/Attachments:	text/plain (13 lines)

Yes, Boston Medical Center is pulling the Newborn CHannel immediately. We called them and informed them of this  - it takes a day or two to become effective because we need to be officially 'switched off' at their end.
We were informed that the Newborn Channel is attempting to create 'Baby Friendly' programming to offer to Baby Friendly hospitals, which will not contain the ads. However obviously this is not what lactation advocates are after. Incidentally Naomi there are 32 Baby-Friendly hospitals in the US right now.
Anne Merewood IBCLC
Director of Lactation Services
The Breastfeeding Center
Boston Medical Center

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