Barb, the "magic" cure for the young, smug and (is stupid
too strong a word?) physician is your commitment. Like
water falling on a rock -- you know, drip, drip, drip, drip, drip,
drip -- the valuable information you share will eventually
create a pool of women who know the wrong information
when they hear it. And, if/when Dr. Smug finds he is losing
the unfailing confidence of his patients he may start giving
out the correct information (which you will have continued to
give him, in your own quiet, professional way...drip, drip,
drip).

BTW: If you write clinic notes, be sure to chronicle *in detail*
what you tell a patient, what techniques you advise and how
the techniques work. Make your notes like a text on bf. It
has been my experience that health care providers who are
too proud to listen to bf advice will "absorb" it from reading
the chart. Over the course of a few years I've seen notes
written by providers who used to discount (or berate) bf
information evolve to where they now parrot my notes (and
dispense the correct info).  So, even though it can be
cumbersome, details are important.

If he doesn't change, at least you are doing what you can to
empower women to find a physician who has more to offer
than his own ego.

Been there and wishing you the best,
Margery Wilson, IBCLC