I do believe that I read that Brooke Shields signed a contract with PBM
(Wyeth/available at WalMart) infant formula company  while pregnant. Now let me
see--this is not an unusual tactic by the infant formula industry, is it?
Millions of women in the USA are getting the sales hype for infant formula while
pregnant.  It is obviously a very vulnerable time to influence people.

If she has signed a contract, it may have financial penalities for
defaulting.  So refusing to follow through on this contract maybe a very difficult
decision to make.  One must wonder at this timely advertising campaign.  Now when
exactly were all those government sponsored ads supporting breastfeeding coming
out?

It's worth going to the website for Parent's Choice infant formula.  The baby
at this website has glasses on and looks like the "nerd" baby.  I suppose the
glasses are suppose to depict intelligence.  But one must wonder about this
depiction--DHA is also suppose to enhance visual development in infants.  So
maybe what they are depicting is the fact that using this infant formula will
mean that infants will have glasses?  Of course, the depiction of infant's at
this website is a violation of the WHO Code.  But one must say that in the USA
the WHO Code is really a who? code?
http://www.parentschoiceformula.com

I believe from my readings of the Enquirer or some Hollywood rag that Brooke
Shields is Ivy League-educated.  So one would suppose she is not only
beautiful but intelligent.  I would think that if she could be persuaded to read
Marsha Walker's Risks of Artificial Infant Formula pamphlet or Garielle Palmer's
The Politics of Breastfeeding, she might understand that she is being "used."
And this "use" will effect infants not only in the USA but around the globe
(since the USA exports our cultural values to other countries via the media).

It is worth noting that the public knows she is breastfeeding.  Her
endorsement of infant formula will represent the "ideal" method of feeding
infants--breastfeeding plus DHA enriched infant formula.  Thus a goal of exclusive
breastfeeding in this country and possibly world-wide will be sabotaged by a very
slick advertising campaign.  Wyeth may lose a court case in the UK but it sure
looks like they will have a field day here in the USA.
Valerie W. McClain, IBCLC


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