Talk about WHO Code Violation...formula companies in the USA can just do
anything they want to interfere with breastfeeding...Valerie W. McClain,
IBCLC
http://www.bms.com/news/press/data/fg_press_release_2621.htmlht
EnfamilŪ LipilŪ Offers Special Labor Day Promotion For New Moms
Approximately 10,000 Women Expected to Give Birth on Labor Day Can Receive
Free Infant Formula or a DHA Dietary Supplement for Nursing Moms
EVANSVILLE, INDIANA (August 22, 2002 -- While many Americans will spend Labor
Day picnicking with family or relaxing by the pool, approximately 10,000
women will spend the day in labor this year. EnfamilŪ infant formula has a
special offer for these women -- an offer that will turn Labor Day into Lipil
Day.
For every woman giving birth on Labor Day 2002, Mead Johnson Nutritionals
will provide them with a FREE case of its new infant formula, Enfamil LipilŪ
with Iron. Enfamil Lipil is the only infant formula in the United States that
contains DHA and ARA -- important building blocks of a baby's brains and eyes
that are found naturally in breast milk -- at levels clinically demonstrated
to support brain and eye development in infants vs. the same formula without
DHA or ARA. Lipil is Enfamil's unique blend of DHA and ARA.
Enfamil Lipil is also offering a special gift for breastfeeding moms -- a
FREE two-month supply of NeurominsŪ PL Dietary Supplement of DHA for Pregnant
and Lactating Women to help support the maternal intake of this important
nutrient.
"We are committed to helping all infants get the best possible start
nutritionally," said J. Roberto Moran, M.D., vice president and medical
director, Mead Johnson Nutritionals, "We fully believe that breastfeeding is
ideal for babies. When mothers have adequate amounts of DHA and ARA in their
diet, breast-fed babies receive the benefits of these nutrients. However, not
all mothers in the U.S. consume appropriate levels of DHA thus a dietary
supplement of this nutrient is sometimes needed. For moms who choose to use
infant formula -- either right from birth, following weaning from breast milk
or as a supplement to breastfeeding -- Enfamil Lipil is a great option."
Studies Show Benefits of Lipil
Enfamil Lipil has been shown in some studies to support infant brain and eye
development when compared to the same formula without DHA and ARA. One study
led by Eileen Birch, Ph.D., of the Retina Foundation of the Southwest and
funded by the National Institute of Child Health and Human Development found
that infants fed Enfamil Lipil from birth to four months scored an average of
seven points higher (on a 100-point scale) on a test of mental development at
18-months compared to infants fed the same formula without DHA and ARA. The
study also showed improved visual acuity equal to about one line on a
standard eye chart in the one-year-old infants fed Enfamil Lipil.
Another study, also led by Dr. Birch, showed similar developmental advantages
in infants who were breast fed for about six weeks and then weaned to Enfamil
Lipil. When tested at one year of age, the infants fed Enfamil Lipil showed
improved visual acuity equal to about one line on a standard eye chart
compared to infants consuming the same formula without Lipil.
"By giving away DHA, either as a dietary supplement for nursing moms or in
formula for families who choose formula, Mead Johnson is offering a terrific
'birthday gift' for infants born on Labor Day," said Alan Greene, M.D., FAAP,
a practicing pediatrician and attending physician at Lucile Packard
Children's Hospital at Stanford University, and the founder of drgreene.com.
"While breast milk is the gold standard in infant nutrition, the reality is
that many moms can't or choose not to breast feed beyond the first few months
of life for a variety of reasons. Enfamil Lipil provides DHA and ARA, at
appropriate levels, to help formula-fed infants get off to a great start.
And, nursing moms will get a DHA supplement to help breastfed infants get the
optimal amount of an important nutrient."
Registering Labor Day Babies
In order to take advantage of the Enfamil Lipil Day offer, expectant moms
need to simply provide verification that their baby (or babies) was born on
September 2, 2002. To claim their gift, parents can send a copy of their
baby's birth certificate or application for Social Security number with
shipping information before December 31, 2002 to the following address:
Enfamil LIPIL Labor Day 2002, 2400 W. Lloyd Expressway B215, Evansville, IN
47721
Parents should indicate whether they would prefer to receive a case of
Enfamil Lipil or the dietary supplement.
Enfamil Lipil infant formula is manufactured by Mead Johnson Nutritionals, a
world leader in nutrition, recognized for developing and marketing high
quality products that meet the nutritional needs of children and adults of
all ages. Mead Johnson Nutritionals is a Bristol-Myers Squibb Company.
For more information , parents can visit <A HREF="http://www.enfamil.com/">www.enfamil.com</A> or call
1-800-BABY-123.
For more information, contact: Gail Wood, Mead Johnson Nutritionals,
812-429-7800, [log in to unmask]; or Paige Dorman, Weber Shandwick,
312-988-2207, [log in to unmask]
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